Metrics and Analytics: lj 2.

Chapter 6 of the Textbook spoke about the collecting of user data through social media. The chapter briefs on how one small post has dozens of meta-data attached to it, which is seen s valuable information. "For example, a single tweet on Twitter has dozens of chunks of meta-data, such as location, date, and time. Location data are particularly important (Lipschultz, 2020)." As we have talked about previously, this data is seen as unimportant to the average user, but companies are using it to their advantage to create specific algorithms. The chapter goes into Google analytics and how web traffic is monitored through user interfaces. Keywords in user searches are used to identify correct information to present to users and help maintain a positive web traffic space. 



I don't see this information altering my use of social media. I think I enjoy it too much for it to really affect the way I view social media. Which truly sounds like a bad thing. I do see myself lessening my time spent on social media, since this past assignment showed me that I may be utilizing these platforms way too much. Knowing this information does make me worry about how my posting might affect how future employers may see me. I do not want to miss out on opportunities due to my lack of privacy on social media.  

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